Design Director
Design Director
Summary: In Summer 2023 theSkimm embarked on a transformative journey aimed at reshaping their platform through the launch of theSkimm Beta. Rooted in user insights and a fresh company vision, theSkimm Beta was a platform that would help millenial women make the key decisions in their lives.
Role: I took charge of materializing this vision, collaborating closely with Senior Leadership to translate concepts into reality. Providing biweekly updates and insights to Executives, I spearheaded the integration of user research and product design, ensuring alignment with the company's strategic objectives.
User research guided our decisions, ensuring alignment with millennial women's needs and preferences.
We prioritized rapid development shipping MVPs but not losing sight of where we were heading by designing the desired ideal state.
Our initial strategy focused on rapid feature deployment, delaying a clear user journey. As positive feedback accumulated, we shifted towards crafting a cohesive experience, leveraging it to develop a comprehensive roadmap.